On Pottery Barn (and personalization)

Pottery Barn, maker of America’s most tasteful (yet occasionally bland) decor, just sent me an email advertising their new wall art: iron gates. Let me be the first to raise my hand up and shout to the design world: “I’m CONFUSED”.
iron gate

I’ve always depended on Pottery Barn to provide suburbanites with the clean, unimposing, generally mute style that allows homeowners to personalize to their own taste (or, heaven forbid, pull a Rachel and buy the entire group as shown to pass off as your own doing). The iron gate threw me when I saw it because this style of artwork is a complete departure from PB’s normal line. In fact, I generally see PB as a trendsetter in the world of decor, not a trend follower. Ballard Designs, the leader in the industry for shabby chic/french country decor, has offered said iron gates for years. So why is Barn branching out to the ‘chic’ers now?

I want your feedback! What’s up with Barn? Are they trying to reach a wider audience, or is French Country leaking into other decorating styles? Please note that I worked for (and very much enjoyed) Pottery Barn a few years back, so I make a habit of following their trends and offering their products to clients who enjoy PB’s reputation for great customer service. Post, peeps! I want to hear your ideas!

One Response to “On Pottery Barn (and personalization)”

  1. Ashley Says:

    French country is in, so I think they’re just staying with the game by offering what the public is going to be buying.

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